The All New Genesis G80 Makes A Digital World Premiere

The all-new Genesis G80 made its digital world premiere. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company. The story of the G80 begins with the brand’s emblem which inspires the Crest Grille and Quad Lamps, the distinctive face of every Genesis. The front view embodies a  modern look, featuring the Crest Grill and double-lined Quad Lamp signature design elements. The two-line graphics extend beyond the limits of the headlamps, into the rear fenders and the taillamps, encompassing all sides of the vehicle.On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars.  The chrome trim beginning from behind the front wheels stretches out along the bottom of the door, crosses the side sills and swells upwards to the rear.  The rearview features a  tapered look – highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.Based on the "Beauty of White Space” concept inspired by traditional Korean architecture, the cabin's priority is placed on the careful balance of personal space with state-of-the-art technology. Visibility is enhanced by minimizing A-pillar thickness and rearview mirror dimensions, utilizing flag type side mirrors and reducing dashboard height.  The number of hard buttons and switches are intentionally kept to a minimum, both for aesthetic purposes and ease of use. In the panoramic area, a heads-up display, a 12.3-inch instrument cluster and a 14.5-inch infotainment system display necessary information while driving. The control area is equipped with an intuitive suite of interfaces: a Genesis integrated controller for HVAC controls, a rotary-operated electronic shift dial, and a touch-and-write infotainment system.The G80's platform represents a brand-exclusive, third-generation, rear-wheel-drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability. The use of lighter weight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg compared to the previous one, thus increasing fuel efficiency and performance.The Genesis G80 gets a choice of three powertrains, you get a 2.5-liter turbocharged Inline-4 that makes 300 HP and 421 Nm torque. There is a more powerful 3.5-liter turbocharged V6 that makes 375 HP 530 Nm of torque. You also get a diesel 2.2-liter Inline-4: 210 HP and 441 Nm torque. The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.In keeping with the brand’s safety platform, G80 applies standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security. Some notable safety features on the G80 are Highway Driving Assist II, Smart Cruise Control with Machine Learning, Forward Collision-Avoidance Assist, and Blind-Spot Collision-Avoidance Assist.  The all-new G80 enters the marketplace on March 30^th in South Korea and in the second half of the year in other markets, starting with North America.